In conjunction with Sesame Street, public broadcasting stations are committing themselves to helping families during these challenging economic times by creating community events around the Sesame Workshop-produced program, Families Stand Together. In addition to creating community events, they are utilizing resources to communicate and to connect families within local communities.
Here are a few ideas on how you can maximize the opportunities to capture and communicate impact at your Families Stand Together: Feeling Secure in Tough Times event:
BEFORE THE EVENT
Think about people in your community who are enthusiastic and articulate about your work. Invite them to your event and ask them to contribute a My Source testimonial during or after the event.
Prepare a postcard or flyer for the event that describes your My Source project, and invites participants to create a My Source testimonial for you.
Ask your web team to deploy the My Source Testimonial Tool on your Web site. Parents that have been profoundly affected by the Sesame Street event will want to tell you right away.
DURING THE EVENT
Play the national My Source testimonial Sesame Street produced for this project.
If you have already produced local My Source testimonials, play or display them at the event.
Include My Source postcards and flyers in event handouts. Be sure to include ways that the event participants can tell you about their experience, such as a link or a phone number.
Have an intern, production assistant, photographer or videographer capture testimonials from your guests and other event participants. Have appearance releases ready.
Or have a staff member identify articulate and enthusiastic individuals for later recording. Collect contact information.
If you have permission, secure B-roll or still photos of event activities for use in testimonials.
AFTER THE EVENT
Create on-air My Source spots using testimonials and B-roll. Schedule them around programs that reach key audiences.
Create web banners using testimonials and feature on your education and children’s sites.
Stream testimonials on your website, YouTube or BlipTV and link them from your social networking sites.
Use testimonials in your member and major donor letters to reinforce messages about your station’s value.
Create print ads using testimonials for station publications, trade or paid media.
Show testimonials at board and staff meetings to boost morale and level of commitment.
Include testimonials in grant applications and corporate sponsorship packets.
Include testimonials in annual reports and/or annual university or state funding requests.
To see how families can share their stories, go here. Below is a list of resources for you to develop an engagement program in your community: