MySourcefor.org

My Source Regional Training Workshop: Agenda Preview

All About My Source

How My Source can provide financial benefits to your station, strengthen your connection to your community, and impact the success of public broadcasting on a national level.
Using My Source to build new relationships and strengthen existing ones with key stakeholders.
How CPB will support station efforts in their use of the My Source vehicle.

My Source and Your Station: Local Focus, Local Impact

Community engagement as an integral part of your station’s long term strategy.
Integrating My Source into your station’s community engagement efforts.
Identifying your station’s signature strengths and leveraging them to solidify your connections to community.
Capitalizing on opportunities to connect with advocates and ambassadors at community events.
Identifying key community partnerships that amplify the value and relevance of your organization.

My Source Testimonial Production for TV

My Source Testimonial Production for Radio

Capturing authentic and compelling testimonials from your listeners.
Converting those interviews into powerful My Source spots through proven production and editing techniques.
Creating a rotation and placement strategy to effectively maximize exposure.

Building My Source into Your Online Presence

How My Source can enhance the power of your website to inspire and engage users and build opportunities for social networking that reinforce the relevance of your station.
Making the My Source Testimonial Collection Tool a powerful part of your station’s online engagement efforts.

Using My Source in Local Media

Generating earned media that puts the focus on your station as a valued community resource.
Developing a My Source presence for your station on other community websites.
Partnering with other community media organizations to get the message out.
Print strategies and design models for My Source.

Developing a plan for My Source at your station