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My Source Web Conference Curriculum

 

 

The Web conferences are designed to give stations the tools and guidance to build and execute a successful My Source effort. This curriculum of web conferences was created to provide stations with the same expert training and successful station examples featured in the regional workshops but are open to any public broadcasting station. 

 

Live webinars were held in July and August and the recordings are available to view at your convenience. Each conference module lasts approximately 90 minutes. Learn more about the curriculum provided below. To access the web conferences, click here and select "Recorded Sessions" from the left menu.

 

Module Descriptions:

 

Web Conference Module A:

All About My Source and Its Integration into Your Station Activities

• The benefits of My Source to your station, the community, and on a national level.
• How My Source communicates relevance of your station to key stakeholders.
• How CPB will support station efforts in their use of the My Source vehicle.

• Building My Source into your station’s long term strategic goals.
• Integrating My Source into your station’s other messaging campaigns.
• Recruiting local My Source ambassadors.

 

 

Web Conference Module BT:

My Source Testimonial Production for TV

• Interview, production, and editing techniques for video production of testimonials.
• Creating an effective rotation and placement strategy.

 

 

Web Conference Module BR:

My Source Testimonial Production for Radio

• Interview, production, and editing techniques for audio production of testimonials.
• Creating an effective rotation and placement strategy.

 

 

Web Conference Module C:

Building My Source into Your Online Presence

• How My Source can enhance the power of your website to inspire and engage users.
• Making the My Source Testimonial Collection Tool a powerful part of your station’s online engagement efforts.

 

 

Web Conference Module D:

Using My Source in Local Media

• Using My Source as means of generating earned media.
• Partnering with other community media organizations to get the message out.
• Print strategies for My Source.

 

 

Web Conference Module E:

Connecting With and Partnering in the Community

• Opportunities to connect with advocates and ambassadors at community events.
• Identifying key community partnerships that amplify the value and relevance of your organization.

 

 

Web Conference with Dennis Palmieri:

Producing Powerful Video Stories of Impact

 

ITVS worked with renowned independent producer Bill Siegel and KETC to capture the impact of KETC's extensive, multiplatform community project "Facing the Mortgage Crisis."   The project's goals were to mobilize the community partners who had created foreclosure-prevention resources, to connect St. Louis citizens to these resources through on-air, community events, and website content, and to raise overall awareness in the community of the devastating effect of the foreclosure crisis on the region's economic health.  The project was a stunning success, literally keeping some St. Louis residents in their homes. Siegel and the KETC crew captured this impact, and the station's activities, using the My Source platform.   Join ITVS' Director of Communications Dennis Palmieri, for an in-depth discussion of the planning and production techniques used to create these powerful testimonies, so that you can use them in your own market.

 

   Funded by the Corporation for Public Broadcasting

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