My Source Web Conference Curriculum

 

July - August, 2008

 

The Web conferences are designed to give stations the tools and guidance to build and execute a successful My Source effort. This curriculum of web conferences will provide stations with the same expert training and successful station examples featured in the regional workshops but are open to any public broadcasting station. Live webinars will be held in July and August and the recordings will be available through September, 2008. Each conference module will last approximately 90 minutes and will be repeated three times to allow for the schedules and time zones of interested participants.

 

To participate in the web conference, participants must have a high speed internet connection of one (1) mbps (download) or higher.

 

Registration for the My Source Web conference training is available here: http://mysource.webex.com.

  

Preliminary Module Descriptions:

 

Web Conference Module A:

All About My Source and Its Integration into Your Station Activities

• The benefits of My Source to your station, the community, and on a national level.
• How My Source communicates relevance of your station to key stakeholders.
• How CPB will support station efforts in their use of the My Source vehicle.

• Building My Source into your station’s long term strategic goals.
• Integrating My Source into your station’s other messaging campaigns.
• Recruiting local My Source ambassadors.

 

 

Web Conference Module BT:

My Source Testimonial Production for TV

• Interview, production, and editing techniques for video production of testimonials.
• Creating an effective rotation and placement strategy.

 

 

Web Conference Module BR:

My Source Testimonial Production for Radio

• Interview, production, and editing techniques for audio production of testimonials.
• Creating an effective rotation and placement strategy.

 

Joint Licensees will need to sign up for both Module BT and BR.

 

 

Web Conference Module C:

Building My Source into Your Online Presence

• How My Source can enhance the power of your website to inspire and engage users.
• Making the My Source Testimonial Collection Tool a powerful part of your station’s online engagement efforts.

 

 

Web Conference Module D:

Using My Source in Local Media

• Using My Source as means of generating earned media.
• Partnering with other community media organizations to get the message out.
• Print strategies for My Source.

 

 

Web Conference Module E:

Connecting With and Partnering in the Community

• Opportunities to connect with advocates and ambassadors at community events.
• Identifying key community partnerships that amplify the value and relevance of your organization.