About PAI

The Public Awareness Initiative (PAI) is a collaborative effort to increase recognition of public media as a trusted, relevant and essential resource in our local communities, and an invaluable addition to our civil society.

CPB, along with public television and radio stations and national partners like PBS and NPR, recognize the need for our system to better engage and inform our citizens about the value and service of public broadcasting both nationally and in local communities.

As a trusted and relevant source for news, information, entertainment and connections to local communities, the PAI will provide stations with the skills and tools to better engage the public and communicate the value of public broadcasting in American life. For non-listeners and viewers, the PAI will strive to inform them about our nation’s public service media and the many ways in which they can take advantage of this free service.

My Source is the vehicle that drives the PAI. Through the use of the shared My Source framework, the voices of public broadcasting supporters and the work of stations will be aggregated to better illustrate the critical role of public broadcasting in society.

Along with the My Source initiative, CPB will continue to invest in multi-faceted PAI programs, such as the Local Service Initiative and the Major Giving Initiative. Collectively, these programs improve stations’ skills for engaging the public and raising awareness of the services provided on-air and in the community.

PAI Introduction