Community Events

 

Incorporating My Source into your community events and activities is a great way to get audience members thinking and talking about the value and relevance of public broadcasting in their lives.

 

• Use My Source in signage and event materials
• Use My Source as a framework for panel discussions about important programs and community issues
• Don’t forget to solicit testimonials from viewers and listeners of all ages at community events
• Add My Source as a theme for town halls and listening tours

 

Here are ways in which some public broadcasting stations are incorporating My Source into their community events.

 

 

WGBH (Boston, MA)

 

WGBH hosts a broad range of community events each month, organizing all of this work under the umbrella: “WGBH is my source for events.” All event announcements and signage – on-air, in print and online – use My Source as the organizing framework. At its events, WGBH records short testimonials by audience members talking about what WGBH is their source for. 

 

WGBH is currently creating both television and radio testimonials featuring viewers and listeners discussing the importance of WGBH as a community convener.

 

• View how WGBH is incorporating My Source into community event materials. 
• Hear how WGBH uses “WGBH is my source for events” concept on-air.
• See the My Source Best Bets events on the WGBH Web site.
• Listen to the My Source-promoted world obesity panel event held in November 2007.
• View photos from WGBH’s world obesity panel event.  
• WGBH even solicits testimonials from their youngest audience members!
• View the storyboard and then watch how WGBH uses My Source is promoting their online resources for community events on the air.

 

 

 

 WNYC (New York, NY)

 

Taking to the streets of Manhattan, WNYC recorded audio testimonials from passersby its office. The station edited the man-on-the-street testimonials together to create a montage of loyal listeners.

 

The result is an authentic spot with multiple voices communicating a unified message – and street noise as background music.

 

ITVS (Independent Television Service)

 

The Independent Television Service (ITVS) produced four My Source spots. For each spot, ITVS also created a communications plan that includes using the spots at community events.

 

Independent Lens:  This video featuring a range of well-known faces will become part of the trailer shown at ITVS Community Cinema screenings. With over 400 screenings in more then 50 markets, ITVS will reach upwards of 30,000 people.

 

Angela Bassett:  ITVS will use this My Source spot discussing The World According to Sesame Street as part of its Global Perspectives Project. The spot will be used at more then 100 local events.

 

Courtney B. Vance: This spot focused on the importance of public broadcasting to the creative community will be part of ITVS’ outreach efforts at popular music and film festivals, including Sundance, South by Southwest and Silverdocs.

 

Patrick Creadon, Director of Wordplay:  ITVS has commissioned a My Source crossword puzzle to provide to stations to use in their own publications and to make part of their own community events.