Education

 

My Source can help you communicate the overall impact of your station’s commitment to enhancing educational opportunities. 

 

A 2008 report, Public Television Stations: A Trusted Source for Educating America, spotlights how public television’s educational services are giving our nation’s children and youth more opportunities and resources for learning.

 

 Additionally, the report discloses that:

 

• Ninety-five percent of public television stations offer educational programs or activities in their local communities.
• Eighty-five percent of public television stations offer educational content that is aligned with local, state or national education standards.
• Sixty-eight percent of public television stations have established partnerships with local universities.

 

Statistics like these are useful in a range of documents from press releases to copy for print advertisements. They are also great for newsletter stories.

 

MPT

 

Maryland Public Television (MPT) provided one example of how stations can use My Source to promote their educational offerings. MPT used My Source to showcase initiatives addressing the nation’s impending crisis in science, technology, engineering and math (STEM) education.

 

View MPT’s on-air spot highlighting its efforts to educate tomorrow’s leaders here:

 

 

 

 

 

WEIU

 

WEIU produced eight on-air My Source spots in less than a month. This included time spent recruiting, recording and producing the testimonials. During their recruitment, they approached Dr. William Perry, Eastern Illinois University president, and Mr. McCollum, a middle school science teacher.

 

Dr. Perry took advantage of the opportunity to highlight WEIU's sports broadcasting programs. In his spot, Mr. McCollum spoke about the value of public broadcasting in the classroom.

 

 

 

Click here to listen to audio spots by Dr. Perry and Mr. McCollum.

 

 

More...

 

 

APT (Alabama) - To communicate the value of APT Plus, APT's free online resources for teachers, the station created a My Source on-air spot featuring a local teacher who tells us why she values APT.

 

 

 

KNME (New Mexico) - In recognition of their 50th anniversary, KNME will air several radio spots on commercial radio networks. One of their spots highlights the importance of public broadcasting for its educational content and mission. Listen to why this stay-at-home mom tunes into to KNME for educational children's programming.