GPB (Atlanta, GA)
With the My Source Community Impact Awards for engagement, Georgia Public Broadcasting is being recognized for their project, Thinking Outside 'The Box'.
The Department of Commerce identified five groups most likely to be adversely affected by the DTV conversion: seniors, the economically disadvantaged, rural residents, people with disabilities and minorities. Georgia Public Broadcasting spearheaded a statewide information campaign to prepare its residents for the transition to digital. They formed a task force of organizations serving minorities, created a coupon-exchange program, connected with public officals across the state, developed an extensive DTV conversion website and produced numerous broadcast PSAs. GPB made a full transition to DTV in February 2009, and now offers four 24-hour digital channels.
My Source for quality broadcasting for the blind and print handicapped
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