MPR (Minnesota)
With the My Source Community Impact Awards for engagement, MPR is being recognized for their projects, Rock the Cradle and Policy and a Pint.
Now in its fourth year, Minnesota Public Radio’s Rock the Cradle is a day of family- friendly music, fun and community involvement for “kids and their grown-ups.” Held at a local art museum and a children’s theatre, the event encourages young kids (ages 2 to 8) and adults to experience music together through sound, movement, art, picking up an instrument and listening to live music performances. With attendance at more than 11,000, Rock the Cradle is meeting the station’s goals to create an engaged listening audience, feed their musical curiosity, support the community and provide access to educational materials and community resources to a wide audience.
MPR’s St. Paul station, The Current, was approached by The Citizens League as the ideal partner to reach out to a younger audience of politically curious individuals interested in informally discussing policy topics in a public forum. The popular Policy and Pint series was the result. Both The Current and MPR News provide information about the event over the air and offer on-air hosts as moderators and panelists. The Current also posts audio and visual on the Web site, and hosts online forums to continue the conversations. Topics include the environment, the economy, China, and campaign spending. The events consistently draw 150 to 300 people, and the station has been lauded in the press and elsewhere as a model of community engagement.
Minnesota Public Radio (MPR) recorded audio testimonials and developed Web banners to test the My Source framework. The geo-targeted Web banners will appear on NYTimes.com, AARP.org and StarTribune.com for a 10-week period throughout Spring 2008.
My Source for deciding which way to go (Convention Ad, St. Paul Pioneer Press)
My Source for intelligent reporting (Convention Postcard)
Online
Click here to see a screen shot of another banner ad on NYTimes.com.
Audio
