
WEIU of Eastern Illinois University recruited a variety of viewers to serve as My Source ambassadors including the University’s president, a middle school teacher, a student disc jockey and an area youngster. The station created video and audio on-air spots as well as print ads from testimonials recorded by these My Source ambassadors. WEIU spotlighted their testimonials in a special My Source section on WEIU's website.
WEIU is currently running its print ads in local newspapers: Journal Gazette and Times-Courier. The ads will also appear in the station’s quarterly newsletter.
My Source for News Sports and Weather
My Source for the Soundtrack of My Life
My Source for Truly Local News
My Source for A World Beyond the Classroom
