WETA (Washington, D.C.)
WETA produced on-air spots and print ads using the My Source framework. Print ads were displayed in 21 bus shelters in Washington, D.C. and Maryland during June and July 2008.
WETA also created a My Source website where the station's viewer testimonials are on display and other viewers can submit their story.
My Source for bringing the family together
My Source for bringing the family together (photo of ad in bus shelter)
My Source for energy and enlightenment
My Source for energy and enlightenment (photo of ad in bus shelter)
My Source for escaping my dissertation
My Source for escaping my dissertation (photo of ad in bus shelter)
My Source for quality time with master carpenter Norm Abram and my son
My Source for quality time with master carpenter Norm Abram and my son (flyer)
My Source for quality time with master carpenter Norm Abram and my son (photo of ad in bus shelter)
My Source for quality television that helps me understand the complex issues facing today
My Source for helping my daughter succeed.
Audio/Video
