http://www.louisvillepublicmedia.org/

http://www.wfpk.org

http://www.wfpl.org

http://www.wuol.org

These three public radio stations in Louisville, KY, joined forces to create an online forum for collecting My Source testimonials from listeners. They took the testimonials a step further by creating attractive, My Source print ads using the templates on the My Source Web site. The ads appeared in the Louisville Eccentric Observer, Louisville’s alternative weekly.

The stations also shared a creative strategy to solicit My Source testimonials from their listeners. The stations created montages of the My Source phrase and then encouraged listeners to contribute by asking how would you finish that phrase or why do you tune in? Listen to the on-air spots they produced.
 

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My Source for music by artists nobody else is playing

My Source for music I know will never bore me

My Source for shared human experiences

My Source for a breath of sanity

Audio