WMFE (Orlando, FL)
With the My Source Community Impact Awards for engagement, WMFE is being recognized for their project, Decision 2008.
While much of Orlando’s media was focused on the national elections, WMFE ensured that residents received in-depth on-air and online coverage of key local elections. The station developed a candidate forum, Ballot 2008, showcasing candidates for Congress, the Florida House and Senate, County Commissioner and local school boards, and made the program available on-air, on-demand and on-line. The Orange County Commission was so impressed with WMFE’s work that they reinstated $36,000 that had been cut earlier in the year. Other media in the market regularly used Ballot 2008 for information and candidate quotes.
WMFE launched My Source with a full-page ad in the February 2008 issue of its members-only magazine. WMFE is using My Source to promote its local programs in on-air television and radio spots, membership e-newsletters, print ads in local media and bus signage.
Check out WMFE's My Source website where viewers can watch and listen to on-air spots or submit their own testimonials.
My Source for Understanding America's Past ... and Imagining its Future
My Source for Deciding Who Gets the Short Commute
My Source for Everyday Superheroes (Spanish)
My Source for Everyday Superheroes (English)
My Source for Laughing While Learning
My Source Skyscraper - Other Ways to Give
My Source for deciding which way to go Community Impact Award Winning Testimonial
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