Why Take Part

The Public Awareness Initiative (PAI) is an opportunity for public television and radio to join forces to speak with a consistent and compelling voice about the relevance and importance of public broadcasting.

System Benefits:

• Uses the voices of viewers and listeners to promote the success of public broadcasting stations both on and off the air
• Aggregates the impressive work done on a local level to help tell a powerful national story
• Proactively illustrates public broadcasting’s vital role in American communities

Station Benefits:

• Opportunity to participate in a collective system-wide effort while still retaining the unique voice of your station
• Provides your station with a common framework that will help you organize outreach efforts to key constituencies
• Offers access to tested and proven materials crafted by some of the strongest talents in the public broadcasting system
• Creates connections to new technology that allows your station to better engage your audiences
• Connects with the Major Giving Initiative to disseminate guidance on engaging with board members and key opinion leaders in your community